Converts Water into

Powerful Non-toxic Oxidizing Cleaning Agents

What is OXIDIZE IT™?

A patented oxidation system leaving clothes cleaner and fresher.  An American product, it is specifically designed to produce soft, clean, fresh-scented laundry without bleach, detergents, hot water, or fabric softener. At the same time, it disinfects your clothes.

OXIDIZE IT™ activates by using a safe, electrical impulse which adds powerful activated oxygen and oxidizers to cold water, eliminating the requirement for any hot water.  No more hazardous chemicals!

OXIDIZE IT™ is compact and built for confenience without compromising quality.  Within minutes, it hooks directly into the cold water line without the need for any special tools.  No more allergic reactions to detergents and chemicals since OXIDIZE IT™ is totally chemical-free and environmentally safe.


Health Benefits:

  • The O3 created eliminates bacteria and viruses (strep, staph and many more)
  • O3 kills micro-organisms in dirty laundry – 3,000 times faster than bleach
  • Skin irritations and allergic reactions from soaps will be reduced or eliminated


  • No chemicals discharged in environment
  • Less plastic containers will clutter landfills
  • Decreases clogging and increases decomposition in septic systems as detergent kills “good bacteria” that is needed

Energy Savings:

  • Consumes 25 watts of electricity (less than an average light bulb)
  • No need for hot water – power used only when washing machine needs water
  • Clothes dry faster and are more fluffy when soaps are not left in fabric


  1. Hydroxyl Radical

    The Hydroxyl Radical is often referred to as the “detergent” of the troposphere.

  2. Atomic Oxygen

    Atomic Oxygen is very reactive; on Earth’s surface it doesn’t exist naturally for very long.

  3. Molecular Oxygen

    Singlet oxygen is commonly formed from water during photosynthesis, using the energy of sunlight.

  4. Ozone

    Ozone is a powerful oxidant; it disinfects, deodorizes and sanitizes.

  5. Hydrogen Peroxide

    Hydrogen Peroxide, a strong oxidizer, is often used as a bleach or cleaning agent.

Click here to read scientific examination of OXIDIZE IT™ technology.

oxidize it how it works


O3 does work for removing stains from laundry.  Stains are removed through an oxidation mechanism whereby O3 and an OH radical can both work as oxidants.  O3 is a superb antimicrobial agent and can eliminate even superbugs when used properly.

The method for cleaning by O3 in water is based on two reaction mechanisms – a direct and an indirect mechanism.  The direct method occurs when O3 acts as the oxidizer itself to open fabrics and to break chemical bonds.  The indirect method involves O3 reacting first with water to produce OH-radicals followed by the OH-radicals oxidizing chemical bonds.  When O3 and OH-radicals come in contact with soils and stains in linen, they hellp break chemical bonds to release the stain or soil.  One kind of reaction (direct or indirect) will dominate.

Oxidize It - Savings on annual laundry


  • No need to sort clothes by darks and lights, whites and colors, due to the elimination of hot water
  • Clothes will feel softer and more fluffy, since soap is not left behind on fabric
  • Fabric life is extended
  • Requires no detergent, bleach or softeners
  • Installation is easy and takes minutes
  • Rinse cycle works as a second wash cycle
  • OXIDIZE IT™ Detergent-Less Laundry Solution improves performance of washing machine
  • Uses an advanced Oxidation System many hospitals and hotels have used for years
  • Works on top-loaders, front-loaders, and high efficiency systems
  • OXIDIZE IT™ has estimated life span of over a decade
  • 5 Year Limited  Warranty

EASY INSTALLATION – See video below




    The OXIDIZE IT™ is turned on with a vacuum switch.  The vacuum is created when the water flows through the venture.  Our competitors’ units are turned on with a flow switch but that does not mean that there is a vacuum being created.  If water runs through the venture but doesn’t create a vacuum, it can still appear that the competitors’ unit is working.  It is necessary for there to be a vacuum to pull O3 from the corona cell to the injector so the O3 can be injected and dissolved into water ensuring the product will work as intended.  The blue light under the “IT” label on the OXIDIZE IT™ indicates that vacuum is being created, and O3 is being injected into the water.


    Since a laundry room has high humidity the OXIDIZE IT™ has a heated, air dryer so that all the air being pulled in the corona cell has been dried to reduce corrosion internally on the corona cell providing a long life for the corona cell.  Our competition does not dry the air.


    The cell in the OXIDIZE IT™ is stainless steel and in the event, which is rare, that there is any corrosion, the cell can be flushed with warm water and it will resume its original performance.


    The OXIDIZE IT™ cover is an enameled appliance grade product that presents itself as a high perceived value to your customers.


    The OXIDIZE IT™ is protected against water back up.  Other competitor products only have one check valve.  If that failed, water can enter the corona cell land damage the unit.  The OXIDIZE IT™ has a second in-line check valve so that in the event that the ball valve in the Mazzei venture injector failed, it protects the stainless steel corona cell.


    Our OXIDIZE IT™ has been life tested for 25,000 life cycles – that is over 10 years in the average home.  As well, the OXIDIZE IT™ uses all Tygon tubing which is ozone resistant.  Other tubing has been known to yellow, crack and break over time in some other competitors units.


    The OXIDIZE IT™ unit can be used on high efficiency, high flow, low flow and front load washing machines.  OXIDIZER PRO has one unit that works with all washing machines types, where the completion has two different units.


    Although we do not use hot water, we provide you with an extra hose that goes from the washing machine hot water inlet to the OXIDIZE IT™ hot water outlet.  Because some high efficiency washing machines require water pressure on the hot water line and if there is no pressure, the sensor in the washing machine will throw it into an error mode and the washer will not work.  OXIDIZE IT™ is the only detergent less laundry system that has this feature.


    We are proud to put a 5  year warranty on all components in the OXIDIZE IT™ so that the average customer doing 7-8 loads of laundry per week saves an average of $677 per year.  They can expect over a $3,300 savings in a five (5) year period, and at the same time they are using a product that is environmentally friendly, not utilizing harsh detergents that are petroleum based with phosphates and polluting the environment hurting Mother Nature.  In addition, the OXIDIZE IT™ cleans clothes allergy free for those that suffer allergies from detergent.